Special Price: "Marketing Handbook"

"Marketing Handbook"
Price: ¥24,000 + tax
Eliasberg, Joshua / Lilien, Gary L. [Eds.] / Morimura Hidenori / Oka Akihisa / Kijima Masaaki / Moriguchi Takeshi [Supervisors]
Asakura Publishing Co. (Released 1997/12)

A completely unused, beautiful copy.
Currently, the distribution volume is limited, and it is a rare book in the used book market.

[Publisher's Content Introduction]
[Contents] Mathematical marketing models / Prediction and explanation of consumer behavior / Mathematical models of collective choice and negotiation / Competitive marketing strategies / Evaluation of competitive market structure and non-spatial tree models / Market share models / Pre-test market prediction / New product diffusion models / Computational economics and time-series market response models / Pricing models in marketing / Sales promotion models / Sales force compensation / Sales force operations / Marketing mix models / Decision-making models / Strategic models / Production decision-making

[Editors]
J. Riashber, G. Rien
[Supervisors]
Oka Akihisa, Kijima Masaaki
Moriguchi Takeshi, Morimura Hidenori
[Translators]
Inoue Tetsuo, Iwai Tatsuya
Ueda Takaho, Ueda Toru
Ebara Jun, Oka Akihisa
Kaneko Takehisa, Kijima Masaaki
Kumakura Hiroshi, Satomura Takuya
Shimizu Satoshi, Shirai Miyuri
Tajima Hirokazu, Tomiyama Yoshinori
Nakamura Hiroshi, Nishio Chizuru
Hirano Katsuyoshi, Moriguchi Takeshi
Morimura Hidenori

[Table of Contents]
1 Introduction
2 Models of Market Phenomena
3 Tools and Methods for Market Analysis
4 Elements of the Marketing Mix
5 Interaction, Strategy, and Synergy

/Commerce"